{"id":6833,"date":"2022-11-06T08:53:45","date_gmt":"2022-11-06T07:53:45","guid":{"rendered":"https:\/\/branding.homepage.rs\/?post_type=portfolios&p=6833"},"modified":"2024-06-17T16:47:01","modified_gmt":"2024-06-17T14:47:01","slug":"new-hospital","status":"publish","type":"portfolios","link":"https:\/\/branding.homepage.rs\/en\/portfolios\/new-hospital\/","title":{"rendered":"New Hospital"},"content":{"rendered":"\t\t
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<\/div>\r\n \r\n
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New Hospital<\/h1>\r\n

Branding<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n \r\n \r\n <\/section>\r\n\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Brief<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Since the client was the most modern general hospital in the region, it was necessary to develop the complete visual identity of the new private hospital under the name \u2013 NEW Hospital.<\/p>

\u00a0<\/p>

The goal was to communicate through branding both state-of-the-art equipment and expertise, as well as authenticity in a caring and dedicated approach to each patient.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Logo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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We created a logo that was inspired by the most universal medical symbol \u2013 the cross, which we adapted in an authentic and elegant way.<\/p>

\u00a0<\/p>

From the perspective of form, the cross resembles a butterfly that symbolizes life, hope and rapid transformation. At the same time, associating with a man with outstretched hands \u2013 has a double symbolism \u2013 it represents the one who asks, but also the one who provides help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Color palette<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The colour palette consists of special shades of green, which symbolically denote health and well-being.<\/p>

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The secondary colours are black, white and grey.<\/p>

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The gradient can also be used as a separate graphic element, made up of a combination of Tea and Leaf colours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tipography<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Carefully chosen typography matches the brand\u2019s values. The OMNES font looks very professional, while at the same time giving off a very positive and friendly impression with its rounded edges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Application<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\r\n \r\n \"newhospital07\"\r\n <\/a>\r\n <\/div>\r\n
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Ready to create something amazing?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lets Work Together<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\n\n\t\t\t\n\t\t\tWork With Us<\/span>\n\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/i>\t\t\t\t<\/span>\n\n\t\t\t\n\t\t<\/a>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6813,"template":"","portfolios_categories":[40],"class_list":["post-6833","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-branding-2"],"acf":[],"yoast_head":"\nNew Hospital - Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/branding.homepage.rs\/en\/portfolios\/new-hospital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Hospital - Branding\" \/>\n<meta property=\"og:description\" content=\"New Hospital Branding Brief Since the client was the most modern general hospital in the region, it was necessary to develop the complete visual identity of the new private hospital under the name \u2013 NEW Hospital....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/branding.homepage.rs\/en\/portfolios\/new-hospital\/\" \/>\n<meta property=\"og:site_name\" content=\"Branding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/homepagers\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-17T14:47:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/branding.homepage.rs\/wp-content\/uploads\/2022\/11\/branding-case-thumbnail-n.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/branding.homepage.rs\/en\/portfolios\/new-hospital\/\",\"url\":\"https:\/\/branding.homepage.rs\/en\/portfolios\/new-hospital\/\",\"name\":\"New Hospital - 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